This week CUNA Mutual had its yearly case study competition, The Herring Cup. This year our prompt was concerning reaching more of our members and potential customers digitally. I am happy that my fellow intern and UW – Stout student Andy Mitchell took home the trophy for Stout. My idea for the case study focused on integrating CUNA’s insurance products into our member credit union apps while Andy’s idea implemented a system called Vitality into our members insurance policies. This system tracks fitness levels of each of members and as such will provide a discount based on how active they are. The implementation period for this would be around 4 months and it would generate around $2.5M/mo. in new revenues for CUNA Mutual based off the various fee’s and agreements that Vitality would pay to CUNA for access to our members. Overall it was really fun to be challenged in a way that was outside of the sphere of Real Estate and Mortgages for a change and to see what the other interns came up with.