When a prospect shows interest in your community, it is your job as a leasing consultant to reach out to them and see what you can assist them with in their searching for a new home. I would often be the one emailing and calling prospects from our “pipeline” that had everyone in it. One of the rules of the pipeline was that you had to have three follow ups before you were able to cancel them, which removes them from the pipeline and basically says that they are not interested. I learned how important follow up was the other day. I had emailed someone twice, and was about to cancel them after one more attempt. I called them this time, and they had just been busy and forgotten to email. They set up an appointment for a couple days from now!
