This week I am spending some time getting to know the competitors in the area. Swan Creek Apartments is located in a growing new development area of Fitchburg, Wisconsin. We have several competitors in our area in which I was able to secret shop. It is important to understand your competitors and what they have to offer for potential residents. I looked at studio and one bedroom apartments at Waldorf Astoria, the Addison, Elan, Riva, and Prima! All of the properties were beautiful as most are new developments.